Join the SumTotal Customer Circle!

The SumTotal Customer Circle allows us to work with you, our valued customer, to showcase your innovations and achievements leveraging our products and solutions. The program enables you to share your success externally with a global audience, and internally with both your company and SumTotal, in ways that benefit your organization — and you as a professional.

Program Benefits

As a member of the SumTotal Customer Circle, you can:

  • Showcase your organization’s success and business impact
  • Build your organization’s reputation as an innovative and progressive place to work
  • Enhance your personal brand as an expert and thought leader
  • Network with fellow customers, industry peers, and leading executives from a diversity of organizations
  • Engage with industry analysts and the press
  • Access exclusive insider events, including dinners and receptions at major industry conferences
  • Be nominated for industry awards
  • Collaborate with SumTotal on product strategy and direction

In addition to these benefits, we also regularly express our appreciation for our Circle members through special events, invitation-only programs, complimentary conference passes, and training credits, among other ways, depending on your degree of involvement in the Circle.

Examples of Available Opportunities

There are many different types of opportunities available, depending on your specific interests. In cases where sharing your story publicly is involved we would manage the entire process, allowing you final review and approval of all content created by SumTotal.* We can also collaborate with you directly to develop new, unique opportunities to work together.

* Excludes press and analyst activities


Case study: Written story (1-2 pages) about your company’s challenges, the SumTotal solution you selected, key benefits realized, and future plans. Case studies are often showcased in a related blog post, too.

Thought leadership: Contribute your point of view, experience and expertise to SumTotal thought leadership content on a variety of topics intended to bring a fresh perspective to the marketplace.

Video interview: Brief (2-3 minute) overview of your company’s challenges, why you chose SumTotal and how through the use of our platforms, content and solutions you solved them.

Press and Analyst Activities

Press release/blogs: Public statement about the benefits of your SumTotal solution. Sent to targeted media and/or posted to our relevant web properties and promoted on our social media channels.

Press release quotes: Public quote, featured in a SumTotal issued press release, focused on your success with our solutions.

Media/analyst interviews: One-on-one interview with a reporter or industry analyst. Media interviews typically result in success stories about your SumTotal solution. Analyst interviews help influence reports that cover human capital management (HCM) and related solutions. Analyst activities may be anonymous. We prepare you before every media and analyst interview.

Speaking Opportunities

Conference presentations: Share your success story at industry, vertical market and/or analyst events. We identify the right opportunity with you, and help develop and prepare your presentation.

Customer events: One-to-many private event featuring a panel of our customers moderated by a SumTotal executive. Discuss your success story and answer questions from attending customers and prospects.

1-to-1 Customer Conversations

Reference calls: Private phone discussion between you and a SumTotal customer or prospect, organized through your Account Manager, focused on your use of our solutions to support your business needs.

Site visits: Host a SumTotal customer or prospect at your company site to showcase your SumTotal solution as a best practice.

Join the SumTotal Customer Circle
Please email the SumTotal Corporate Communications team to discuss what opportunity best fits your interest.

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