It’s not the size of the data; it’s what you do with it.
No term in the history of business applications has generated more fodder than the term big data. As vendors frantically push in-memory databases, data warehouses, intergalactic analytics and dashboards that make your head spin, most organizations are left wondering how any of it helps an employee, manager or executive make better decisions when and where they need it – while they are doing their jobs. But if you have experienced Amazon.com or similar software, you understand the power of an intelligent, contextual engine. Based on information about you, people like you, and business data around what you are trying to accomplish, the system makes specific recommendations for you to make better choices instead of forcing you to choose from a list of seemingly infinite possibilities.